Red Nose Day is the leading authority on safe sleep, pregnancy and bereavement support in Australia. It aims to support those affected by the death of a child and reduce the number of child deaths per day from nine to zero. Each year thousands of people come together to raise funds for Red Nose Day. Over the years, more than $18 million has been invested in vital research to contribute towards lifesaving safe sleeping and safe pregnancy education, and vital bereavement support services. And, through excellent fundraising activities and contributions, the Australian public has contributed to a SIDS reduction of 85 per cent.